Quiz # 02 PRINCIPLES OF MARKETING Spring Session 2009 Marks:20 MGT301 Instructio

Question

Quiz # 02

PRINCIPLES OF MARKETING
Spring Session 2009
Marks:20          MGT301


Instructions:

Please read the following instructions carefully before attemptingthe quiz.
• This quiz consists of 20 multiple choice question(MCQs) carrying 1
mark each.
• Due date for quiz submission is April 10,2009
• Read the question statement carefully and select onemost
appropriate answer for each MCQ. Selection of double optionswill
be marked ZERO.
• All instructions will be considered while marking. So,be careful
while attempting the quiz.
• You must attempt the quiz in the following tabularformatshape:

Q No. Selected option
1 a
2 b
3 c

• Make sure that you upload the solution in WORD Formatonly
and according to above mentioned “Tabular Format”;otherwise
the quiz will be marked as zero ‘0’.
• Make sure that you upload your solution file on VULMSbefore the
due date/time. No solution will be accepted through e-mail afterthe
due date.
• If you have any problem with your VULMS or uploading,then you
can send your quiz through e-mail within the time limit at
mgt301@vu.edu.pk
• Cheating or copying of solution is strictlyprohibited; no credit will
be given to copied solution.
• No quiz will be accepted through your personal e-mailaccounts (e.g.
Yahoo, hotmail, gmail)
• Once you uploaded the quiz on VULMS, it will not bereplaced in any
case after due date. 1. Management Information Systemconsists of people, equipment, and procedures to
gather, sort, ____________, evaluate, and distribute information tomarketing decision
makers.
a. Test
b. Arrange
c. Analyze
d. Control
2. The systematic collection and analysis of publiclyavailable information about
competitors and developments in the marketing environment is veryuseful. It is known
as:
a. Marketing data
b. Marketing intelligence
c. Web Master
d. Secondary data
3. Which of the following steps in the marketing research processhas been left out:
defining the problems and research objectives, implementing theresearch plan, and
interpreting and reporting the findings?
a. Developing the research budget
b. Choosing the research agency
c. Choosing the research method
d. Developing the research plan
4. Harvard University is using the systematic design, collection,analysis, and reporting of
data relevant to marketing its programs to minority students. Whatdo we call this?
a. Promotion
b. Self-study
c. Marketing research  
d. Cost-benefit analysis
5. Which one of the following schemes is TRUE regarding marketingresearch?
a. Gathering data, analysis, interpretation
b. Analysis, gathering data, interpretation
c. Interpretation, gathering data, analysis
d. Interpretation, reporting, analysis
6. The objective of which of the following research is to gatherpreliminary information
that will help define the problem and suggest hypotheses?
a. Descriptive
b. Exploratory
c. Causal
d. Corrective
7. Which form of data can usually be obtained more quickly and at alower cost?
a. Primary
b. Census
c. Secondary
d. Tertiary

8. Which one of the following is NOT one of the stages thatcustomers go through in the
process of adopting a new product?
a. Awareness
b. Interest
c. Evaluation
d. Culture
9. Which one of the following statements BEST characterizesmarketing research?
a. Research is a continuous process, providing a constantflow of information
b. Research is conducted on a special-project basis
c. Research is performed when routine information isrequired
d. Research is the basis for making recurring marketingdecisions
10. If ABC Ltd knows that its market share in Pakistan has dropped13 percent in the first
quarter of the year but does not know what might have contributedto this decline; it is in
which stage of the marketing research process?
a. Hypothesis development
b. Symptom identification
c. Problem identification
d. Data interpretation
11. A person on the University Book Shop's survey asks respondentsto tell the shop, in
their own words, what they like least about textbook shopping. Whatis a type of this
question?
a. An open-ended
b. A dichotomous
c. A multiple choice
d. A scale
12. Marketing researchers usually draw conclusions about largegroups of consumers by
studying which of the following small components of the totalconsumer population?
a. Group
b. Sample
c. Target group
d. Audience
13. The process by which people select, organize andinterpret information to form a
meaningful picture of the world. It refers to which one of thefollowing?
a. Personality
b. Perception
c. Selective group
d. Habitual behavior
14. Which one of the following concepts refers to the “set ofactions and activities
associated with each position one holds within a family, club andorganization”?
a. Personality
b. A role
c. Perception
d. An attitude
15. Marketing stimuli consist of the four Ps. Which is NOTone of these Ps?
a. Product
b. Price
c. Political
d. Promotion
16. Groups of people with shared value systems based on common lifeexperiences and
situations in a culture represent which one of the followingoptions?
a. Cognitive dissonances
b. Subcultures
c. Motives
d. Attitudes
17. A change in an individual's behavior prompted by informationand experience refers
to which one of the following concepts?
a. Learning
b. Role selection
c. Perception
d. Motivation
18. Person’s pattern of living as expressed in his or herpsychographics represents which
one of the following concepts?
a. Personality
b. Culture
c. Lifestyle
d. Motive
19. Maslow has a list of human needs from the most pressing to theleast pressing. They
include all of the following EXCEPT:
a. Physiological needs
b. Safety needs
c. Need recognition
d. Self-actualization
20. A transaction in which the organization is making an initialpurchase of an item to be
used to perform a new job refers to which of the followingpurchases?
a. Straight rebuy purchase
b. Delayed purchase
c. Modified rebuy purchase
d. New-task purchase

Explanation / Answer

1.. C 2.. B 3.. D 4.. C 5.. A 6.. B 7.. C 8.. D 9.. D 10.. C 11.. A 12.. B 13.. B 14.. B 15.. C 16.. B 17.. A 18.. C 19.. C 20.. D

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