Most of the customers at Second Avenue had come through word-of-mouth communicat

Question

Most of the customers at Second Avenue had come through word-of-mouth communication This small etailer of quality, second-hand children s clothing thrives on the sate of a large inventory of items placed iere on consignment. "Because small children grow so quickly * Second Avenue s owner commented they often outgrow many of their clothes before they've hardly been worn1* Second Avenue provides a/ay for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We re xtremely picky about the condition of the clothing we stock.* the owner states, "but we sell most items at a O-percent discount" When Dell Computer sells products directly to consumers and businesses, bypassing intermediaries, or when a radical new type of channel intermediary (such as iTunes) emerges, displacing traditional resellers this is known as ?

Explanation / Answer

Solution :

14) Option C) since sescond aveneue is into the business of selling the seconf hand clothing for childrens which they purchase from the customers itself therefore the second avenue should go for direct marketing wherein they can identify the potential customers and ask them to return the clothes of children which have become small and get some dollars in return.

15) option D) yes it will definitely have impact because building relationship with public will help them to get back the clothes at cheaper price and in any business relationship is very important and it will have a strong impact on public awareness at much lower cost than advertising.

16) option B) followup because this is a strategy where the sales person tries to build relationship with the existing customers whereas other options are to create a new customer the strategy for hence the answer is option B followup

17) Option D) because the Product adaptability is one which the existing product is modified so that the product can be used efficiently and comfortable for the existing customer .Product inevnetion will lnot fit here as they are all the new forms of product invented. Hence product adaptability is the right option .

Thank you

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