2. Get ready Read the following description of a problem and solution. Problem a

Question

2. Get ready Read the following description of a problem and solution. Problem and solution: The problem is the main one Quest has been working on: to increase sales of their tours. The solution they selected is to offer Quest’s most popular tours more often. The five most popular tours are to Italy, France, Australia, Belize, and Alaska. 3. Now you try it In the following space, list the general steps Quest should follow to monitor the solution they selected. Give specific examples about the kinds of activities they can perform.

Explanation / Answer

The key drivers of sales success – targeting, frequency, message, and programs. Nevertheless, sales success also depends on intangible factors that are difficult to quantify, such as the Quests ability to build relationships and “connect” with customers.

Some of the metric whihc QUEST can monitor the effectiveness of its offer and monitor the solution is

Measure Sales :

Ultimate measure of offer's success is sales. It could be

The use of metrics in by Quest is essential when planning and monitoring a tour programs sales nd evaluating. Metrics can be valuable, but they can also be meaningless or even misleading. As with the sales plan itself, a metrics plan must be carefully conceptualized and studiously followed

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