One common use of product placement is to help create excitement about the launc

Question

One common use of product placement is to help create excitement about the launch of a new product. Implicit celebrity endorsements and authenticity are key issues to consider when judging placement opportunities. High-quality product placements usually result from great collaboration among marketers, agents, producers, and writers.

Discuss the following: Why do you think video games have attracted so much interest recently as a venue for product placement? •What makes this venue even more appealing for advertisers as games and game players move to the Internet? •Provide one example of a celebrity playing a part in product placement for a TV show or movie and how it benefited the brand.

Explanation / Answer

PRODUCT PLACEMENT IS BASICALLY a marketing activity through which a company advertise its product through audio video commercial communication and this is benificial for both company as well as viewers because by this mode we can see o product specification on live basis.

Through Video game there is also a marketing stretegy because though video game a company can easily display its product specification with LIVE mode and in video game also then can show product with airtificial person so that viewer can see this product with specification and with procticle use.

Now a days Video game marketing stretegy is more populer because through this a company can display a better presentation of product with some artificial person use this product and viewer can watch this.

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