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(TCO 2) The local radio station broadcasted a story about the dry cleaners that

ID: 2756505 • Letter: #

Question

(TCO 2) The local radio station broadcasted a story about the dry cleaners that requested coat donations. They would clean the coats and deliver them to people in need. The various addresses of the dry cleaner chain were also broadcast so that donations could be dropped off. Because this featured business did not pay for this exposure, it is benefiting from (Points : 5)

           publicity.
       advertising.
       direct marketing.
       personal selling.
       a public service announcement.

Explanation / Answer

publicity

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