At regular intervals, eBay.com, the largest Internet auction company, conducts i

Question

At regular intervals, eBay.com, the largest Internet auction company, conducts intense all-day meetings with representative buyers and sellers. At these meetings, they discuss various aspects of the services eBay provides and what eBay could do to enhance those services. These meetings are part of eBay's _____ system.

Question options:

sales reporting

marketing research

experiential research data

accountability information system (AIS)

marketing intelligence

sales reporting

marketing research

experiential research data

accountability information system (AIS)

marketing intelligence

Explanation / Answer

b) Marketing Research

Explanation:

Because marketing research is a process acting as a bridge for the customer and producer that they can share and view the ideas and opinion in those meeting. It helps to find out the opportunities and solution problems for the marketers and analysis and evaluate their performance in their field.

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