In a rapidly changing world, nothing is changing as fast as retailing. Technolog

Question

In a rapidly changing world, nothing is changing as fast as retailing. Technology has almost made stores obsolete. Retailers must understand the complete marketing framework and mix. The old adage “plan your work and work your plan” applies to the development of marketing plans, especially in the pursuit of company-wide understanding, excitement and collaboration. The marketer’s most challenging problem is not being more creative than competitors; rather, the most challenging problem is to get over the internal hurdles within a company’s culture and politics in order to adopt a superior marketing plan. Please draft a one to two page page (a maximum of two pages of content) that describes the retail process and that discusses how a marketer can overcome internal hurdles that prevent the adoption of a superior marketing plan. Please include a brief introductory paragraph (3 to 4 sentences), two to three paragraphs for the body, and a brief conclusion (3 to 4 sentences). A reference page should be attached with one to two references.

Explanation / Answer

Answer: the marketing plan for the retail business is like this:

1. Product and purpose: Here the products are many in retail business. The purpose is to provide value products to the customers.

2. Analysis and competition: The competition for the bsuiess is from the e tailing mainly these days. So to tackle the strategy so made that can create new market for the retail business through internet.

3. Strategy and action: the strategy that is most fruitful in this case would be that can add value for the stakeholders and would be admirable by them all. This would create new markets for the business at a very ;lower cost as the business would operate effitiently.

The internal hurdles can be overcome by the manager in this way:

1. Through proper training of the employees so that they can understand the importance of the perfect marketing plan and its implementation.

2. Regularly providing the information and feedback to all the employees about the marketing efforts that the company is taking so that it would make them beocme the part of the overall marketing movement be it if they are at the engineering department or at the finance department.

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