You work for a local car dealership, and have been asked by your chamber of comm
ID: 2747199 • Letter: Y
Question
You work for a local car dealership, and have been asked by your chamber of commerce to deliver a presentation to the community on buying a car. Your town consists of about 40,000 people, but you do not know who will actually attend the presentation. You also do not know the needs of the people well enough to deliver the presentation effectively. You decide to conduct an audience analysis. Explain the following: •How would you conduct an audience assessment in this situation? What means might you use to get to know the people in the community? •What kinds of questions would you ask them, or ask others about them? Why are these questions relevant to your presentation? •How will knowing your audience help you to best deliver your speech, provide handouts, use audio/visual equipment, and other elements of your presentation?
Explanation / Answer
Answer :
1)How would you conduct an audience assessment in this situation?
Answer :
Yes for this unfamiliar situation Audience assessment is very important .For doing audience assessment first up all we have to reach up to the audience. After reaching or approaching to audience a planned & short time interaction will help to discuss on the issue. Now its not feasible reach to 40000 citizens.But If researcher makes segmentation of the area & if he / she approach to all area & take a defined sample & meet with people .Discuss views , understands their requirements , Inform them about company product that wiil help to under about the audiences.
2) What means might you use to get to know the people in the community?
Answer :
There are various approaches to know about the people in community.
Maintain the database
a) Prepare data accordingly profession
b) Understand & analyze their test differences & behavioral practices
c) Living standards variety
d) Citizens approach for new products & services
e) Buying power
3) What kinds of questions would you ask them, or ask others about them?
Answer :
Following are the questions
1) Questions about personal details like Name , Gender , Profession , Age etc
2) Specific question on their buying power , what range of product they will prefer
3) Choices or preferences for media may be through news paper or local channel or Radio etc
4) Specific questions on buying behavior pattern
5) Question on the present car , why they are using that car , what are the improvement they would like to see in competitors product
6) What are there service expectations
7) Are they need any financial support like loan , Discount etc
etc
4) Why are these questions relevant to your presentation?
Answer :
Yes these questions are relevant because from these questions we will get all the details of citizens. From that we can trace about who is our target customer . That no of target customer will help us the fix our audience & programme plan for smooth execution.
5) How will knowing your audience help you to best deliver your speech, provide handouts, use audio/visual equipment, and other elements of your presentation?
Answer :
Yes of course its very much clear now that who is our target audiences. In line or ref. with target audience we can prepare the presentations.
That presentation will through on
1) Links of the audience
2) Matching of exact requirement
3) Understanding the previous problems faced by audience from other competitions
4)Suitability of the product for focused customer.
5) Questions asked by audience will be well answered because of understanding the audience in depth.
etc
These all things will come to know in advance because of research study.
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