True or False - Flankers are positioned to take sales away from competition? Tru

Question

True or False - Flankers are positioned to take sales away from competition? True or False - A pure service is tied to a physical product? Which of the following are the 4 distinguishing characteristics that affect the design of marketing programs for a service? People, place, equipment and symbols Intangibility, inseparability, variability and perishability Sensory, affective, behavioral and intellectual None of the above Services are inseparable and cannot be manufactured, stored or inventoried. What service is an example of inseparability? Financial planner Mortgage originator Dentist All of the above True or False - An example of differential pricing would be happy hour at a bar because they charge less during slow times to bring in more patrons. True of False - The strategic concept in services marketing focuses on internal marketing or making the employees happy. The following are the gaps between managing customers' expectations that the marketing department of services should be constantly monitoring and try to close by getting the right information, except? Gap between consumer expectation and management perception Gap between service-quality specifications and service delivery Gap between service delivery and external communications Gap between services inseparability and their consumer s likability True or False - A marketing channel is a set of interdependent organizations participating in the process of making a product or service available for use or consumption? The following is a digital distribution strategy that uses fewer intermediaries to get the products in the consumer's hands. Integrated marketing channel system Omnichannel marketing Value network None of the above

Explanation / Answer

7. False

Flanker or “fighter” brands are positioned with respect to competitors’ brands so that more important (and more profitable) flagship brands can retain their desired positioning.

8. False

Pure Services, for example, consultancy, education, idea selling, etc. may or maynot be tied to a physical product.

9.

b. Intangibility, inseparability, variability and perishability

Services are inseparable and cannot be manufactures, stored or inventoried. The traits of service are perish capacity, intangibility, heterogeneity variability, and inseparability. Their advertising implication are that exceptional is reliant upon uncontrollable factors, lack of being certain whether the deliveries are the correct ones to be promoted and deliberate, pleasure and delivery to the client are dependent on workers.

10. b. mortgage originator

Inseparability refers to the idea that in a customer’s mind, a service is essentially indistinguishable from the person providing it. in case of mortgage originator its not true.

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