Promotion Decisions Karma Coffee Company was recently opened in downtown The own
ID: 2746475 • Letter: P
Question
Promotion Decisions Karma Coffee Company was recently opened in downtown The owner, Stephanie Logan. to attract many of the people who work in major office complexes nearby. Stephanie is hoping that they will stop in Karma for coffee before they start work, after the> leave work in the evening, or during breaks for informal meetings with business associates or friends. She decides that the local business people represent her target market. Spending Money for Pro-motion. Explain why Stephanie may benefit from spending money to promote her business. Advertising Decision. Television advertising reaches a very large audience, but it is very expensive. Would this form of advertising be worthwhile for Karma Coffee? Sales Presentation Advantage. Stephanie contacted the special events director of each firm in the vicinity of Karma Coffee, and made a sales presentation about how her coffee house may be the ideal place for their events. What is an advantage of personal selling over advertising? Sales Promotion Advantage. Stephanie decides to provide all business employees in tin- area with brochures about her coffee house. Each brochure contains a coupon for a tree coffee What benefit does this sales promotion provide that Karma Coffee would not obtain from advertising?Explanation / Answer
Q ) Explain why Stephnie may promote spending money to promote on her business
A ) Spending money for promotion :
There is always a need for promoting the product even to a big and large companies. Promotion is a process of creating awareness of a product.Since the coffee house is new to the place, it has to make attempts to prove its existence.Spending money to promotional activites is a must !.Promotiona strategies emphasis on penetraing depper into the market and attracting more target audience.
Importance of Promotion to the firm :
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Q ) Would this form of advertisisng be worthwhile for Karma Coffee .
A ) Television Advertising :
Television is a powerful media to advertise our product. Every 8/ 10 houses have television in their homes.Since the coffee house is at the same vicinity. This helps to connect more people and drag them to the coffee shop.
Advantages of Television Advertising :
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Q ) What is the advanatge of personal selling over advertising ?
A ) Sales Presentation Advanatages :
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Q ) What benefit sdoes this sales promotion give Karma that cannot be obtained from advertising ?
A ) Sales promotion Advantages :
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