Applebee’s is the largest casual dining chain in the world, with over 1800 locat

Question

Applebee’s is the largest casual dining chain in the world, with over 1800 locations throughout the U. S. and also in 20 other countries. The menu features beef, chicken, and pork items, as well as burgers, pasta, and seafood. Applebee’s CEO wants to make the restaurant more profitable by developing menus that are tastier and contain more items that customers want and are willing to pay for despite rising costs for gasoline and agricultural products. How might business intelligence help management implement this strategy? What pieces of data would Applebee’s need to collect? What kinds of reports would be useful to help management make decisions on how to improve menus and profitability?

Explanation / Answer

Ans:

Business Intelligence in todays cut throat competition is actually a need of hour, it actually creates an edge for you over your competitors. Business Intelligence can certainly help management of Applebee in increasing the profitability and improving the menus. Business intelligence in actual is data analytics platform, wherein data are gathered,managed, processed and thus help business in their decisionThrough the Business Intelligence we can first analyse the sales of each items of menu. Then another analysis can be done for price volume that means which product with what price is being sold, we also need to analyse the competitors data and business as well. Applebee basically need to collect the data sales data for all the menu items, need to collect cost and price and profit of each menu, also need to collect backlog means the list of items which are ordered and are not on menu.

customers responses also need to be captured along with thrugh feedback on what to add on menu , what to remove from the menu. Competotors product which is not sold in applbee data, Gathering all these data, analysisng them and processing them will certainly help the mangement to find an improved and profitable menus. Reports like, sales trend, backorder report, customer feedback report, margin report on each items of menu separately will be usefull to management in decision making.

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