Customer value refers to: the unique combination of benefits received by targete
ID: 2728098 • Letter: C
Question
Customer value refers to:
the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
the cluster of benefits that an organization promises customers to satisfy their needs.
a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers’ needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.
the need of a customer to receive the highest quality product at the lowest possible price.
Explanation / Answer
Customer value refers to the cluster of benefits that an organization promises customers to satisfy their needs.
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