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Lowe Technology Corp is evaluating the introduction of a new product. The possib

ID: 2724563 • Letter: L

Question

Lowe Technology Corp is evaluating the introduction of a new product. The possible levels of unit sales and probabilities of their occurrence are given. Compute the expected value.

Possible Market Reaction                          Sales in Units              Probabilities

Low Response                                               20                                .10

Moderate Response                                       40                                 .20

High Response                                              85                                 .40

Very high response                                       80                                 .30

Explanation / Answer

the formula for expected value is D= DP

where

D= sales in unit

P = probabilities

D               x                    p           = DP

20                               0.10             2

40                               0.20            8

85                               0.40           34

80                              0.30             24

                                        D = 68

The expected value is 68 unit sale of new product