1. \"Product\" means: A) all the services needed with a physical good. B) a phys
ID: 2705558 • Letter: 1
Question
1. "Product" means: A) all the services needed with a physical good.B) a physical good with all its related services.
C) the need-satisfying offering of a firm.
D) all of a firm's producing and distribution activities.
2. From a marketing perspective, a high quality copy machine is one that: A) does a good job satisfying a customer's requirements or needs.
B) offers the most features.
C) is produced with the best materials.
D) has the longest warranty.
3. Services A) are tangible.
B) often have to be produced in the presence of the customer.
C) are easy to store.
D) are usually produced before they are sold.
4. Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods. All of these products are its A) product line.
B) equity products.
C) complementary goods.
D) product assortment.
5. The set of laptop computers sold by Dell is called a(n): A) product line.
B) emergency product.
C) impulse product.
D) product assortment.
6. Individual products: A) are part of product lines but not product assortments.
B) may require their own marketing mixes.
C) are usually distinguished by brand only.
D) are part of product assortments but not product lines.
7. A trademark A) has no legal meaning.
B) includes those words, symbols, or marks that are legally registered for use by a single company.
C) is any word, letter, or a group of words or letters.
D) is the value of a brand to its current owner or to a firm that wants to buy it.
E) is protected by the Magnuson-Moss Act.
8. When customers have consistently positive experiences with a brand, or they hear good things from the firm 1. "Product" means: A) all the services needed with a physical good.
B) a physical good with all its related services.
C) the need-satisfying offering of a firm.
D) all of a firm's producing and distribution activities.
1. "Product" means: A) all the services needed with a physical good.
B) a physical good with all its related services.
C) the need-satisfying offering of a firm.
D) all of a firm's producing and distribution activities.
"Product" means: 2. From a marketing perspective, a high quality copy machine is one that: A) does a good job satisfying a customer's requirements or needs.
B) offers the most features.
C) is produced with the best materials.
D) has the longest warranty.
2. From a marketing perspective, a high quality copy machine is one that: A) does a good job satisfying a customer's requirements or needs.
B) offers the most features.
C) is produced with the best materials.
D) has the longest warranty.
From a marketing perspective, a high quality copy machine is one that: 3. Services A) are tangible.
B) often have to be produced in the presence of the customer.
C) are easy to store.
D) are usually produced before they are sold.
3. Services A) are tangible.
B) often have to be produced in the presence of the customer.
C) are easy to store.
D) are usually produced before they are sold.
Services 4. Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods. All of these products are its A) product line.
B) equity products.
C) complementary goods.
D) product assortment.
4. Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods. All of these products are its A) product line.
B) equity products.
C) complementary goods.
D) product assortment.
Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods. All of these products are its 5. The set of laptop computers sold by Dell is called a(n): A) product line.
B) emergency product.
C) impulse product.
D) product assortment.
5. The set of laptop computers sold by Dell is called a(n): A) product line.
B) emergency product.
C) impulse product.
D) product assortment.
The set of laptop computers sold by Dell is called a(n): 6. Individual products: A) are part of product lines but not product assortments.
B) may require their own marketing mixes.
C) are usually distinguished by brand only.
D) are part of product assortments but not product lines.
6. Individual products: A) are part of product lines but not product assortments.
B) may require their own marketing mixes.
C) are usually distinguished by brand only.
D) are part of product assortments but not product lines.
Individual products: 7. A trademark A) has no legal meaning.
B) includes those words, symbols, or marks that are legally registered for use by a single company.
C) is any word, letter, or a group of words or letters.
D) is the value of a brand to its current owner or to a firm that wants to buy it.
E) is protected by the Magnuson-Moss Act.
7. A trademark A) has no legal meaning.
B) includes those words, symbols, or marks that are legally registered for use by a single company.
C) is any word, letter, or a group of words or letters.
D) is the value of a brand to its current owner or to a firm that wants to buy it.
E) is protected by the Magnuson-Moss Act.
A trademark 8. When customers have consistently positive experiences with a brand, or they hear good things from the firm 8. When customers have consistently positive experiences with a brand, or they hear good things from the firm When customers have consistently positive experiences with a brand, or they hear good things from the firm
Explanation / Answer
1. C) the need-satisfying offering of a firm.
2. B) offers the most features.
3. B) often have to be produced in the presence of the customer.
4.C) complementary goods
5.A) product line.
6.C) are usually distinguished by brand only.
7.B) includes those words, symbols, or marks that are legally registered for use by a single company.
8.B) demand
9.) brand recognition.
10.B) brand preference.
11. A) brand preference.
12.D) Be legally available for use by the firm.
13. A) the Lanham Act.
14.D) licensed
15.B) an dealer brand
16. B) Manufacturer brand.
17.D) licensed and dealer brands.
18. D) good packaging can tie the product to the rest of a marketing strategy.
19.) identifies a product with a mark which can be "read" by electronic scanners.
20. B) Can have a positive effect on perceptions of product quality.
21. A) how the product is to be used, the price for the product
22. C) a staple product.
23. D) new unsought products.
24. C) derived items.
25. C) Professional services
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