1. Which of the following would be most helpful for predicting why a final consu
ID: 2704401 • Letter: 1
Question
1. Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands? A) population dataB) consumer spending patterns
C) behavioral science theories
D) consumer income
E) all would be equally helpful
2. A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads, 1. Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands? A) population data
B) consumer spending patterns
C) behavioral science theories
D) consumer income
E) all would be equally helpful
1. Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands? A) population data
B) consumer spending patterns
C) behavioral science theories
D) consumer income
E) all would be equally helpful
Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands? 2. A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads, 2. A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads, A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads, Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands? A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads, "Don't take high car insurance rates lying down." What primary economic need is being satisfied in this magazine ad? An application for the iPhone that includes voice directions for a built-in GPS system can be helpful in finding a motel that is "off the beaten track". What is the primary economic need being satisfied by this app? The amount of income a family has left after paying taxes and paying for its necessities is called its income. is one of the psychological variables that affects a person's buying behavior. Wants Marci Bello is status-oriented. When she buys clothing she only considers items with well-known "labels" that her friends will notice. This behavior illustrates After working for 18 hours, Katrina arrived home exhausted and wanted to go straight to sleep. Katrina's need to sleep is a need. L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs? Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs? A)B) C) D) Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy? The statement, "I like Southwest Air," is an example of a(n): According to the text, social class in the U.S. is usually measured in terms of: Natasha Talbott was interested in a new set of golf clubs. She discussed the various types with some knowledgeable friends and relied on their advice. Natasha's friends were acting as: Ken Prescott has noticed several television commercials for BestYet--a new brand of shampoo. While washing his hair, he thinks about what would happen if he replaced his current shampoo with BestYet. What stage in the adoption process has Ken reached?
Explanation / Answer
C) behavioral science theories
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