Market segmentation involves aggregating prospective buyers into groups that hav

Question

          Market segmentation involves aggregating prospective buyers into groups that have common needs and will:                                                pay attention to marketing messages.
                                        respond similarly to a marketing action.
                                        be responsive to marketing research.
                                        use the same payment methods.
                                        go shopping on a regular basis.
              

            The ultimate criterion in segmenting markets is that __________ as a result of increased synergy.                                                   investors should make more money
                                        executives should get larger salaries
                                        products should be made more cheaply
                                        customers should be better off
                                        the government should collect more taxes

Explanation / Answer

ans 1)respond similarly to a marketing action.

ans 2)the government should collect more taxes

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