Scott Hill, a U.S. inventor, has developed and patented a revolutionary new runn

Question

Scott Hill, a U.S. inventor, has developed and patented a revolutionary new runnig shoe that increases one's speed significantly. His invention has achieved considerable success in his native American Midwest. Two European companies have offered Mr. Hill join venture packages to take his invention to the track-happy Europeans. Barthelemy Plus Grande, S.A. is a French sportswear giant with marekting and distribution system that includes every major city in Western Europe and massive capital resources. Pek Tarsasag, a recently privatized Hungarian firm, offers substantially lower labor costs. Which should Mr. Hill choose as a joint venture partner and why?

Explanation / Answer

Barthelemy Plus Grande, S.A. is a French sportswear giant with marekting and distribution system that includes every major city in Western Europe and massive capital resources becauseMr.Hillregularly advises multinational businesses on strategies for...formation ofjoint venturesand retention of businesspartnersand intermediaries.

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