1. (TCO 1) All of the following are primary functions that define marketing EXCE
ID: 2687667 • Letter: 1
Question
1. (TCO 1) All of the following are primary functions that define marketing EXCEPT: (Points : 5) Price Product Quality Promotion Distribution 2. (TCO 1) ________ is the percentage or proportion of the total available market or market segments. (Points : 5) Market share Market type Market class Market segment None of these 3. (TCO 1) Given the list of choices below, chose the best answer describing what operational parameters should be of primary consideration for a project proposed to build a digital voltmeter. (Points : 5) Agency approvals, cost specifications, output source selection (headphone or speaker) Agency approvals, cost specifications, input impedance Voltage range, input impedance, and AC or DC source selection Voltage range, input impedance, and EMI emissions None of these 4. (TCO 1) _________ must include requirements to define the hardware necessary to support it. (Points : 5) Software specifications Hardware specifications Market strategies All of the above None of these 5. (TCO 1) The steps of AHP are best described by which of the following: (Points : 5) Criteria determination, criteria weightings, alternate selection, alternative scoring computation, review & decision making Research, brainstorming, team formation, concept generation, and problem statement defined, Research, brainstorming, team formation, alternative scoring computation, review & decision making Research, brainstorming, alternate selection, alternative scoring computation, review & decision making None of theseExplanation / Answer
All of the following are primary functions that define marketing EXCEPT: (Points : 5)
Price
Product
Quality
Promotion
Distribution
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2. (TCO 1) ________ is the percentage or proportion of the total available market or market segments. (Points : 5)
Market share
. (TCO 1) Given the list of choices below, chose the best answer describing what operational parameters should be of primary consideration for a project proposed to build a digital voltmeter.
(Points : 5) Agency approvals
, cost specifications,
4. (TCO 1) _________ must include requirements to define the hardware necessary to support it. (Points : 5) Software specifications
5. (TCO 1) The steps of AHP are best described by which of the following: (Points : 5)
brainstorming, alternate selection, alternative scoring computation, review & decision making
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