What are the characteristics of the target market for the 3M Greptile Grip golf

Question

What are the characteristics of the target market for the 3M Greptile Grip golf glove?

What are the key points of difference of the 3M Greptile Grip golf glove when compared to competitors products, such as FootJoy and Nike?
Substitute products such as golf grips?

How would you rate the 3M Greptile Grip golf glove on the following reasons for success and failure:

significant points of difference
size and growth of golf market
product qualitymarket timing
execution of the marketing mixsynergy or fit with 3M's R&D, manufacturing, or marketing capabilities
access to consumers

Explanation / Answer

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