Which of the following statements concerning advertising is false? a. With creat

Question

Which of the following statements concerning advertising is false?
a. With creativity and ingenuity, a small company can make its advertising voice heard above the clamor of its larger competitors and still stay within a limited budget.
b. Advertising is a "luxury" expense that small companies should consider only after they have covered all of their other expenses.
c. Without a steady advertising and promotion budget, a small company?s customer base will soon dry up.
d. Because of many factors, including overwhelming ad clutter, increasingly fragmented audiences, and more skeptical consumers, companies have had to become more creative in their advertising and promotional campaigns

Explanation / Answer

The FALSE answer should be B. There are several forms of firm investing in advertising like percentage of sales method, competitive parity method, and attribute method (Basically B explains what that is) but is for sure false and that is not the sure fire way to do it

Related Questions

Navigate

• Browse (All)
• Browse W
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.