Benchmarking Industry comparison Past performance comparison Disaggregating comp

Question

Benchmarking

Industry comparison

Past performance comparison

Disaggregating

competitor profile

financial position

vendor profile

customer profile

3) Leaders galvanize commitment to embrace change through clarifying strategic intent, building an organization, and

developing a vision

shaping organizational culture

developing a mission

planning strategy

4) Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.

market valuation

market estimation

market partitioning

brand association

5) BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________.

brand mission

brand vision

brand slogan

brand personality

Company X's principal strength is its inbound and outbound logistics system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because it maintains a fully staffed service department and, as a result, the company is known for its dependable service. This type of analysis allows them to identify ways to build on relative strengths and avoid dependence on capabilities at which the other firm excels. Benchmarking Industry comparison Past performance comparison Disaggregating A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called competitor profile financial position vendor profile customer profile Leaders galvanize commitment to embrace change through clarifying strategic intent, building an organization, and developing a vision shaping organizational culture developing a mission planning strategy Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called. market valuation market estimation market partitioning brand association BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York times' "All the news that's fit to print," and AT&T;'s "Reach out and touch someone" are all examples of brand mission brand vision brand slogan brand personality

Explanation / Answer

1.Benchmarking

2.customer profile

3.shaping organizational culture

4. market partitioning

5. brand slogan

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