Require a 100 word answer to the question below relevant to the two advertisemen

Question

Require a 100 word answer to the question below relevant to the two advertisements for Apple's ipad.

Question:

Do you consider these advertisements useful or wasteful from a social standpoint? Explain, using relevant economic arguments.

Advertisements:

Over 3 million pixels. Less than half an inch thin. Even with so much power built into ipad, it's incredibly thin and light. From the A5X chip so the Rretina display, we had to engineer each component to maximize performance while minimizing size and weight. So at just 0.37 inch thin and less than 1.5 pounds, ipad isn't just capable, it's portable, 100.* Thin and light design. iPad mini has everything that makes an iPad an iPad, but it's a fraction of the size. At just 7.2 millimeters, it's pencil thin and unbelievably light.3 You can easily hold it in upon palm. And stash it in your smallest bag without a second thought, so it's always close at hand.

Explanation / Answer

Over the years, social marketing has gained tremendous important. Quick access to criticial and useful information about a company and its products/services have made it easier for consumers throughout the word to make informed and better decisions about their purchases. The requirement to personally visit a store and enquire about different types of products and their features has almost eliminated, since all the information is readily available on the internet.

Online marketing is not only beneficial for the customer, but it is also cost effective for the company. Detailed information can easily be provided even on the smallest part of a product, which ultimately helps the consumer in buying the product.

The above 2 advertisements highlights the details, which indicate the additional features/benefits a customer may derive from buying Apple Ipad's. While, these features may not result in ultimate buying, an advertisement highlighting these points can increase the probability of sales from the company's viewpoint. It is quite possible that the highlighted features may have been incorporated as as a result of feeback obtained from existing customers. In such cases, the chances of repeat buying may also increase. In any case, the above 2 advertisements cannot be considered as wasteful. Additional details are always useful for the seller and the buyer.

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