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Suppose that there are only two vehicle dealerships (A and B) in a small city. E

ID: 2644438 • Letter: S

Question

Suppose that there are only two vehicle dealerships (A and B) in a small city. Each dealership is considering three strategies that are designed to take sales of new vehicles from the other dealership over a period of four months. The strategies, assumed to be the same for both dealerships, are:

Strategy 1: Offer a cash rebate on a new vehicle.

Strategy 2: Offer free optional equipment on a new vehicle.

Strategy 3: Offer a 0% loan on a new vehicle.

Dealership B

Dealership A                      Cash Rebate       Free Options      0% Loan

Cash Rebate                       2,?2                        2,?2                        1,?1

Free Options                      ?3,3                        3,?3                        ?1,1

0% Loan                              3,?3                        ?2,2                        0,0

Identify the pure strategy for this two?person zero?sum game.

Explanation / Answer

SOLUTION:

Identifying maxi-min and Suitable strategy,

                                                                        DEALERSHIP B

Cash Rebate

Free Options

0% Loan

B1

B2

B3

Row Minimum

DEALERSHIP A

Cash Rebate

A1

2

2

1

1

Free Options

A2

3

3

1

1

0% Loan

A3

3

2

0

0

Suitable Strategy for Dealer A = A1, A2

Max-min = 1

                                                                                    DEALERSHIP B

Cash Rebate

Free Options

0% Loan

B1

B2

B3

DEALERSHIP A

Cash Rebate

A1

2

2

1

Free Options

A2

3

3

1

0% Loan

A3

3

2

0

Column Maximum

3

3

1

Suitable Strategy for Dealer B = B3

Max-min = 1

Value of the Game and Saddle Point,

                                                                                    DEALERSHIP B

Cash Rebate

Free Options

0% Loan

B1

B2

B3

Row Minimum

DEALERSHIP A

Cash Rebate

A1

2

2

1

1

Free Options

A2

3

3

1

1

0% Loan

A3

3

2

0

0

Column Maximum

3

3

1

Value of the Game is = 1

Saddle Point = 1

Note:

Cash Rebate

Free Options

0% Loan

B1

B2

B3

Row Minimum

DEALERSHIP A

Cash Rebate

A1

2

2

1

1

Free Options

A2

3

3

1

1

0% Loan

A3

3

2

0

0

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