2: Select one of the following products and explain how you would use segmentati

Question

2: Select one of the following products and explain how you would use segmentation by income and expenditure patterns to determine your targeted market

                A: Busch Gardens theme parks

                B: Sony Cybershot digital camera

                C: Healthy Choice frozen entrees

                D: Kia Soul automobile

3: How do you think the internet has affected marketing technique?

4: Choose one of the following products and describe a marketing approach that segments the target by benefits sought:

                A: Kryptonite bicycle lock

                B: A private college or university

                C: Pella windows and doors

                D: Coke Zero

                E: Edy

Explanation / Answer

2. Sony Cybershot digital camera: Segmentation by Income and Expenditure can be done by:

- People with sufficient disposable income, authority, and willingness to buy.

- Lifestyle, Income, Geographic location and age.

3. Internet has revolutionised the entire marketing set-up of the business, also people are preferring buying Online products more than store shopping.

4. A private college or university:

- Faculty available

- Placement History

- Extracurricular activities offered

5. Offline Chat Service offered on the website for addressing Customer grievances. This could create more customer satisfaction for after- sales sercvices encouraging them to prefer the brand more.

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