1. A corporation can survive for a very long time. ? Longer, in? fact, than a hu

Question

1. A corporation can survive for a very long time. ? Longer, in? fact, than a human lifetime. It should therefore have a very long planning horizon.??

A. In order to meet its? long-term planning? objectives, it should also? ______.

?(Select ALL the choices that ?apply)

A.prioritize its own survival in order to build wealth for its shareholders

B.ensure continuity and evolve over time

C.take on as much debt as it can

D.protect its brand and reputation

B. There can sometimes be a conflict between? SHORT-TERM and? LONG-TERM investment objectives.

True/Falst

C. Which of these decisions might BENEFIT profits in the? short-run, but HARM them in the long? run???

?(Select ALL the choices that ?apply)

A.Cutting back on basic maintenance? spending; does anyone really care if we? don't oil our? machines?

B.Conservatively finance our? investments, making sure to plan for periods of market instability.

C.Cutting back on research and? development; it'll take us 10 years to bring a new product to? market!

D.Fund a study on how an ageing population might affect our industry over the next 20 years.

D.?Which of these decisions might protect help profits in the? long-run?

?(Select ALL the choices that ?apply)

A.Conservatively finance our? investments, making sure to plan for periods of market instability.

B.Fund a study on how an ageing population might affect our industry over the next 20 years.

C.Cutting back on research and? development; it'll take us 10 years to bring a new product to? market!

D.Cutting back on basic maintenance? spending; does anyone really care if we? don't oil our? machines?

Explanation / Answer

A-

A

prioritize its own survival in order to build wealth for its shareholders

B-

TRUE

C-

C

Cutting back on research and? development; it'll take us 10 years to bring a new product to? market

D-

B

Fund a study on how an ageing population might affect our industry over the next 20 years.

A-

A

prioritize its own survival in order to build wealth for its shareholders

B-

TRUE

C-

C

Cutting back on research and? development; it'll take us 10 years to bring a new product to? market

D-

B

Fund a study on how an ageing population might affect our industry over the next 20 years.

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