? ??????ute ?? Case Study (30%) ALLERCA creates truly unique products- scientifi

Question

? ??????ute ?? Case Study (30%) ALLERCA creates truly unique products- scientifically proven hypoallergenic cats the world's first Genetically engineered, the CA GD cat weight 10-15 pounds and is fully mature at ages 3. According to ALLERCA, the cats have long life and possess you sweet and affectionate dispositions. For a price of about $3,000, a receive a 12-week-old kitten, complete with all shots and vaccinations, and embedded microchip identifier implant, and a one-year guarantee. Customers purchase kittens over the Internet and must pay approximately $1,000 for processing and transportation. The high shipping cost occurs because commercial air shipping is stressful to the animal; therefore, the kitten travels in a specialized private jet courier. According to ALLERCA, the current wait time for the ALLERCA GD kitten is approximately two years. Potential buyers may reduce their wait times to just a few months by paying $2,000 for one of the few kittens in the Premium Placement Program Remark: Hypoallergenic is used to describe items that cause or are claimed to cause fewer allergic reactions 1. What new-product pricing strategy is ALLERCA GD using for its scientifically proven hypoallergenic cats? (596) 2. What might be the main objectives of advertising for ALLERCA? (10%)

Explanation / Answer

1)

The company is charging premium price for the product. The charging of high price is possible for the company because of unique product for the customers. The premium pricing strategy is followed by the company

2)

The main objectives of advertising for ALLERCA are:

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