Based on the data above: Q1. What is the best market for this brand and why?(3 p
ID: 2616455 • Letter: B
Question
Based on the data above:
Q1. What is the best market for this brand and why?(3 pts)
Q2. What is the worst market for the product categoryand why?(3 pts)
Q3: What would your advice be -- regarding the Pacific market-- to a product manager allocating resources between these markets?(3 pts)
Sales for XYZ running shoes Region Population Product Sales (2017) Total category sales (2017) New England 10,400 277 1939 Mid Atlantic 33,400 1,031 8000 East Central 25,600 919 7000 West Central 29,200 478 6536 South East 38,000 1,054 10111 South West 21,900 579 5000 Pacific 36,400 671 4890Explanation / Answer
1. Best market for this brand is south east. This is because amongst all the market this has the highest product sales and highest category sales for 2017.
2. worst market for this brand is new england. This is because amongst all the market this has the least product sales and least category sales for 2017.
3. Pacific market has second highest population after south east and is highly under penetatred. Sales are at lower end and high population gives immense scope to penetrate the market and increase the sales significantly.
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