1) How do B2B companies use the Internet (3 major ways)? 2. how B2B companies ut
ID: 2615197 • Letter: 1
Question
1) How do B2B companies use the Internet (3 major ways)?
2. how B2B companies utilize the internet in their marketing efforts. Provide a marketing example. You can cite social media, content marketing, etc.
3) Define Relationship Marketing. What does it involve?
4. Define Strategic Alliance.
5. How are Relationship Marketing and Strategic Alliances related? Illustrate with a marketing example.
6. Briefly explain the North American Industry Classification System. (NAICS)
7. How ca n NAICS be of value to the B2B marketer?
Explanation / Answer
Answering the first question as per Chegg policy
1) How do B2B companies use the Internet (3 major ways)?
B2B companies work in buying and selling good and services while transacting with other businesses. They make use of internet in the following ways:
1. Buy and sell: Businesses buy and sell good and services through online media and transact in a profitable manner. Ths is done via the internet as today the scope of online payments and e-commerce is increased. An example of a leading B2B online company is Alibaba(dot)com. The internet has enabled today's businesses in order to transact and perform all business activities.
2. ERP to manage a business: Enterprise resource planning (ERP) helps a company manage its business through integrated software solutions and better control of the process. A company (for example HP) can take its orders, process the orders, generate an invoice, control the logistics and other business functions through a software. One of the major firms which make ERP software is the SAP.
3. Cloud data management: One of the major requirement of a successful business today is the need for managing its data. Companies maintain their own servers and perform the data management. However, cloud data management is one of the emerging services which help big and small businesses in managing their processes. The internet powers the cloud services which act as a drive for the data of a firm. Amazon provides excellent cloud-based services for both businesses and individuals.
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