Esc F2 Instructions: This quiz consists of both Multiple Choice and True/False q

Question

Esc F2 Instructions: This quiz consists of both Multiple Choice and True/False questions. Using a pencil shade the correct answer unto your Seranton Sheets. For the True/False questions shade "A tor True and B" for False. Chapter 1 Case: Walt Dismey The Walt Disney Company recently announced that i will be implementing firn advertising rules on its television chanoels, radio stations, and its Web sties Disey will bem all ads for jink food on its modia networks, hoping to get by remsoving the temptation of junk food advertising. The new rules will make Disney a piopeer in recognizingthe force of advertising ou cosumer behavior. Disney will evaluate a company's broad offerings beyood the specifie prodact it hopes to advertise on one of Disney's channels. Products sach as Kraft's Capri Sun and Oscar Meyer Lunchables do not meet Disney's nutrition standards. Capri San has too much sigar, and Lunchables has high sodium content. Cereal with more than 10 gramas of sugar or a meal with more than 600 calories will not moet nutrition standards and canot be advertised. Companies like MicDonald's, which is involved in the advertising initiative as part of its support for First Lady Michelle Obama's campaign to curb childhood obesity, may not make Disney's cut. The rules take effect in 2015,and until then, Disney hopes that with the desire to keep kids interested in their prodacts through advertising, companies will reformulate products to meet nutrition standards Dismey's New Diet for Kids No More Junk Food Ads," Yahoo, June 5,2012, htp:/finance yahoo.com/news/disneys diet-kids-no-more-junk-food-ads-222602295 html (Accessed March 25, 2013) TRUE/FALSE I. Disney's decision to implement new rules banning junk food advertisements suggests a societal marketing orientation. 2. The junk food companies that want to advertise on Disney's television channels likely have a sales orientation. The type of advertisements a company chooses to broadcast on its television stations is inconsequential because marketing does not play a very large role in society 3.

Explanation / Answer

Answer to Part 1

True, junk food are bad for health and not promoting them is a kind of social markting orientation

Answer to Part 2

True, they will have

Answer to Part 3

False, decision is consequential becasue marketing plays a big role in the society

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