Your newspaper has published a report on a national study, which concluded that
ID: 2580481 • Letter: Y
Question
Your newspaper has published a report on a national study, which concluded that bottled water has virtually no health advantages over the tap water in most cities, including yours. The study included comments from local health storeowners and water distributors challenging the study. The Aqua Pure Bottled Water Company, whose advertising account is worth over $75,000 a year, has threatened to pull its account with your newspaper unless you run another story of equal prominence, focusing on the benefits of bottled water. What do you do?
Explanation / Answer
Aqua Pure Bottled Water Company is threatening to pull their $75,000 per year account if the newspaper doesnt run a story focusing on the benefits of the bottled water. Studies have shown that there are no health advantages of Bottled water over the tap water in most cities. Here it is important to tell the truth. While you can focus on the benefits of the bottled water,such as conveinence, tracking your intake, taste -and odor-free, variety and for emergency preparations, the benefits do not outweigh the cost.
Plastic is extremely damaging the earth and if we can eliminate the need for it by focusing on the equal health benefits the tap water provide, we will be successful in eliminating the amount of plastic waste on th earth.
Losing a $75000 a year account is a major loss, but going against personal values relating to the environment are not worth it. I want my values to be reflected in my career and newspaper. I should keep my reputation with my readers accountable. If i believe in helping, keep the environment clean, i dont want to loose readers because i am going against what is important for me, and most likely them as well. My loyalty lies with my professional values , not the account we hold. I am willing to lose my account not my credibility and reputation.
The moral issues involved in this case is dishonesty and truth. However at the end of the day, the truth should definitely stand out.
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