97. Promotional pricing is: a the same as b. e advertising prices that are highe
ID: 2570097 • Letter: 9
Question
97. Promotional pricing is: a the same as b. e advertising prices that are higher than what is actually asked in-store d. when a firm uses extensive promotional allowances to get channe skimming pricing, but only when a trade secret or patent is involved pricing as a temperary component in the selling strategy members to promote the product A retailer wants to increase the number of cüstomers shopping in her store. Which of the following has the greatest potential for success? a. Promotional pricing b Price flexibility c. Prestige pricing d. Unit pricing 99. "Buy three shock absorbers and get the fourth free," as advertised by an auto repair shop, is an example of pricing. a. promotional b. variable c. one-policy d. product-line 100 Consumers today perceive that, within price limits, there is: a. a need for discounts and incentives b. obvious opportunity for psychological pricing c. a direct relationship between the quality and price of a product. d. no perceivable difference in major product brands Short Answer 101. What are the five objectives of promotion? Write your answer below.Explanation / Answer
97. Promotional pricing is temporarily reducing the price of goods lower than the normal price as selling strategy for attraccting the customers in the short run. Answer is B.
98. Promotional pricing is having the greatest potential for attracting the customers as it involves lowerin the price of the goods. All other options are at all method for increasing the customers. Correct answer is A.
99. "Buy three get one free" is an example of Promotional pricing strategy. Correct answer is A.
100. Today customers perceive that there is direct relationship between quality and price of products. Answer is C.
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