37. Public service announcements are: costly for non-profit organizations to bro

Question

37. Public service announcements are: costly for non-profit organizations to broadcast b ads that generate awareness or educate the public . any type of information released by a public relations department d media ads that promote medical products. 8. Which of the following is one of the nonpersonal elements of the promotional mix? a. Customer service b Television advertising . Product demonstration Direct marketing 39. Suppose UPS offers a new service that allows home computer users to pay shipping charges and print shipping labels at home UPS advertises the new service on TV and in magazines. These ads are examples of advertising a product b institutional .reminder d. persuasive 0. Product advertising: a. promotes a concept, idea, or philosophy b is designed to sell a particular good or service Cis not ordinarily used by a profit-seeking firm d may promote goodwill for a firm, person, or government agency 41·The American Heart Association runs ads in major magazines promoting its mission and successes. These ads are examples of advertising a product binstitutional e. reminder 42. The type of advertising that secks to develop initial demand for a newly introduced good, service, organization, person, place, idea, or cause is known as a reminder b. informative advertising. comparative d. advocacy

Explanation / Answer

37. Option b is correct

Ads that generate awareness or educate the public

Explanation:

Public service announcement is a message in public interest, whose objective is to generate awareness, changing public attitude and behavior towards a social issue.

38. Television advertising

Explanation

In personal selling you make the contact with the customers. In non personal element that personal contact is missing.

In television advertising, it is nonpersonal, personal contact with consumers are missing.

Related Questions

Navigate

• Browse (All)
• Browse 3
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.