. The promotional objective of accentuating a product\'s valuc: a seeks to creat
ID: 2568549 • Letter: #
Question
. The promotional objective of accentuating a product's valuc: a seeks to create homogencous demand for that class of bserves to redace scason-to-season fluctuations in the sales of the product S is based on oblaining information from consumers. d. is best achieved by explaining why a particular product has greater ownership utility to its buyers than 9. The objective of the promotion Kids cat free on weekdays" is to during periods of low demand stabilize sales b accntuate product value d 10, Which of the following is a means of conducting a personal selling effort? increase market share cut costs Ads displayed on billboards b Television ads 11. The ideal form of promotion for large, geographically dispersed audiences that will listen to the same message is: b. phishing e public relations d sales peomotion. 12. Advertising formats can include all of the following except a plastic shopping bags that retailers use to hold merchandise purchased by customers b sweepstakes for a year of free gasoline. c billboards d TV monitors at grocery stores. 13. Product placement is a form of non-personal selling where a company pays to have products displayed prominently at department stores a company pays to have products displayed prominently in a motion picture. companies engage in promotional tie-ins' such as offering Disney movie toys with every McDonald's Happy Meal. a company positions its TV commercials hours for its target market b. c during prime 14. A manufacturer of a known brand of cosmetics offering buyback allowances to the retailers for its new line of lip colors is an example of guernilla markcting b trade promotion. S pulling strategy. d pablicity 5. Guerrilla marketing can best be described as a a defensive stratcgy that places counter-advertising in a market targeted against strong competitive products b.free promotion initiated by fans, loyal customers, or other interested product users a relatively new approach to promotion that avoids orthodox media and attempes to find innovative, low- cost ways to reach a target market any negative campaign against a product or a company because of poor performance, initiated by angered consumers who share experiences on blogs and message boards. dExplanation / Answer
8. A product becomes important to the consumers by explaining to them its utility and that it has an edge over other competing products.
Ans is d.
9. During periods of low demand, such type of promotional campaign are carried out in order to stabilize demand of product.
Ans is a.
10. Personal selling is a process of selling or means of communication where the sales personnel personally interacts with the customers.
Ans is d.
11. Advertising is a mode of communicating a similar message to geographically dispersed group of people.
Ans is a.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.