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Tracey Douglas is the owner and managing director of Heritage Garden Furniture L

ID: 2550258 • Letter: T

Question

Tracey Douglas is the owner and managing director of Heritage Garden Furniture Ltd., a South African company that makes museum-quality reproductions of antique outdoor furniture. Tracey would like advice concerning the advisability of eliminating the model C3 lawn chair. These lawn chairs have been among the company's best-selling products, but they seem unprofitable A condensed statement of operating income for the company and for the model C3 lawn chair for the quarter ended June 30 follows Model C3 Lawn Chair All Products Sales R1,600,000* R 6,800,000 Cost of sales Direct materials Direct labour Fringe benefits (20% of direct labour) Variable manufacturing overhead Building rent and maintenance Depreciation 640,000 384,000 76,800 19,200 20,800 102,400 1,768,000 1,564,000 312,800 68,000 68,000 170,000 3,950,800 Total cost of sales Gross margin Selling and administrative expenses 1,243,200 356,800 2,849,200 Product managers' salaries Sales commissions (5% of sales) Fringe benefits (20% of salaries and commissions) Shipping 52,800 80,000 26,560 23,000 256,000 170,000 340,000 102,000 272,000 1,088,000 General administrative expenses Total selling and administrative expenses Net operating income (loss) 438,360 1,972,000 R (81,560) R 877,200 The currency in South Africa is the rand, denoted here by R. The following additional data have been supplied by the company: a. Direct labour is a variable cost at Heritage Garden Furniture b. All of the company's products are manufactured in the same facility and use the same equipment. Building rent, maintenance, and depreciation are allocated to products using various bases. The equipment does not wear out through use; it eventually becomes obsolete c. There is ample capacity to fill all orders d. Dropping the model C3 lawn chair would have no effect on sales of other product lines e. Inventories of work in process or finished goods are insignificant. f. Shipping costs are traced directly to products g. General administrative expenses are allocated to products on the basis of sales dollars. There would be no effect on the total general administrative expenses if the model C3 lawn chair were dropped h. If the model C3 lawn chair were dropped, the product manager would be laid off

Explanation / Answer

Step 1

Important points to be remembered

Step 2

We must know expenses which can be avoided if Model C3 Lawn Chair is dropped to calculate the net operating income after dropping this product

If Model C3 Lawn Chair is dropped, all variable expenses related to production and sales can be avoided

1. Direct Material

2. Direct Labour

3. Fringe benefits(% of direct labour)

4. Variable Manufacturing Overhead

5. Sales Commission

6. Fringe benefits(% on sales commission)

7. Shipping costs

Any expense which is related only to this product can be avoided

1. Production Manager’s Salary (he will be laid off if Model C3 Lawn chair is dropped)

Step 3

Now calculate Each avoidable expenses’ value which will help us to prepare to the income statement after dropping Model C3 Lawn chair

Value of the avoidable expenses if we drop Model C3 Lawn chair

Direct materials

640,000

Direct labour

384,000

Fringe benefits

76,800

Variable manufacturing overhead

19,200

Sales commission

80,000

Fringe benefits

26,560

Shipping

23,000

Product manager’s salary

52,800

1,302,360

Step 4

Question 1: At current level of sales, compute the effect of net operating income if the Model C3 Lawn Chair is dropped

Particulars

Before model C3 Lawn chair is dropped (A)

Avoidable costs if Model C3 is dropped (B)

after dropping Model C3 Lawn Chair (A) - (B)

Sales

6800000

1,600,000

5,200,000

Cost of Sales:

         i.            Direct Materials

1768000

640000

1,128,000

       ii.            Direct Labour

1564000

384000

1,180,000

      iii.            Fringe Benefits (20% of direct labour)

312800

76800

236,000

     iv.            Variable Manufacturing overhead

68000

19200

48,800

       v.            Building rent and maintenance

68000

68,000

     vi.            Depreciation

170000

170,000

Total cost of Sales

3950800

1120000

2,830,800

Gross Margin

2849200

480000

2,369,200

Selling Administrative Expenses:

         i.            Product Manager’s salaries

170000

52800

117,200

       ii.            Sales commission(5% of sales)

340000

80000

260,000

      iii.            Fringe Benefits (20% of salaries and commission)

102000

26560

75,440

     iv.            Shipping

272000

23000

249,000

       v.            General administrative expenses

1088000

1,088,000

Total selling and administrative expenses

1972000

182360

1,789,640

Net operating income

877200

297640

                    579,560

By Dropping Model C3 Lawn Chair, the company will lose a profit of R 297640.

Question 2: Would you recommend that the Model C3 Lawn Chair be dropped?

Hence it is not advisable to drop this product. Because this product is really profitable.

Question 3: What should be the sales of the Model C3 Lawn Chair at minimum to retain the product?

It is a question of calculating break even sales of this product.

We should find out how much sales should be made to cover the variable cost and fixed cost allocated to this product.

That sales level is known as break even sales.

To calculate Break Even Sales

We need the following for Model C3 Lawn Chair

1.Sales

2.Variable Cost

3.Fixed expenses allocated

4.Contribution Margin

Step 1: To know the above, we will prepare contribution Margin Income Statement

Contribution Margin Income Statement

Sales

1,600,000

Less: Variable Cost:

Direct materials

640,000

Direct labour

384,000

Fringe benefits

76,800

Variable manufacturing overhead

19,200

Sales commission

80,000

Fringe benefits

26,560

Shipping

23,000

Product manager’s salary

52,800

1,302,360

Contribution Margin

297,640

Less: Fixed Cost:

Building rent and maintenance

20,800

Depreciation

102,400

General Administrative expenses

256,000

379,200

Net Operating Loss

(81,560)

Step 2: Calculation of Break Even Sales

Break Even Sales = Fixed Cost / Contribution Margin Ratio

(i) FixedCost = 379,200

(ii) Contribution Margin Ratio = Contribution Margin / Sales x 100

                                                                = 297640/1600000*100 = 18.60%

(iii) Break Even Sales = Fixed Cost / Contribution Margin Ratio

                                                = 379200/18.60%

                                                = R 2,038,710

Answer: The minimum sales to be maintained to retain the product is R 2,038,710. Because in this Sales level, the entire variable and fixed cost is covered. There will be no profit or no loss.

Direct materials

640,000

Direct labour

384,000

Fringe benefits

76,800

Variable manufacturing overhead

19,200

Sales commission

80,000

Fringe benefits

26,560

Shipping

23,000

Product manager’s salary

52,800

1,302,360

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