Question 64 (of 100) 64 In a promotional sense, personal selling refers to O the

Question

Question 64 (of 100) 64 In a promotional sense, personal selling refers to O the creation of unique products based upon the needs and wants of individual consumers O the translation of a company's message into multiple languages for use in advertising in different countries or regions O customized interaction between a seller and a prospective buyer that can include face-to-face, telephone, and interactive olectronic communication. O the creation of different promotional campaigns based on gender, age, or ethnicity. the use of different images (such the covers of Sports Mustratedt to reach different product grouping 4 5 7 3

Explanation / Answer

Solution:(64): Option(C) is correct.

Explanation: Personal selling refers to customize interaction between a seller and prospective buyer that can include face-to-face, telephone and interactive electronic communication considering the promotional prospective of selling.

Solution:(65): Option(b) is correct.

Explanation: The Four methods that the use to set promotion budget are: Fixed percentage of sales, Comparable to the competition, Objective and task based , the amount one can afford.

Solution:(66): Option(d) is correct.

Explanation: She is engaged in personal selling.

Personal selling is a two-way flow of communication between buyer and seller, designated to influence a person's or a group's purchase decision.

Solution:(67): Option(b) is correct.

Explanation: Sales promotion Can't be the only way of promotional campaign due the fact that it brings temporary gain while the promotion is in process but when it ends we can observe a drop in the sales.

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