Hapter t0 Assignment 3. Writing Persuasive Requests, Making Claims, and Deliveri

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Hapter t0 Assignment 3. Writing Persuasive Requests, Making Claims, and DeliveringComplaints Persuading someone to change a belief or to do something that largely benefits you is often use the indirect strategy to structure your message, you will be more persuasive. difficult. However, if you carefully plan your message and The following message attempts to persuade the reader to invest in the Lemur Furniture Company, Read the letter, and then answer the questions. April 20, 2013 Ms. Jeanne Gupta Chief Investment Officer Save the Earth Investments 111 Main St. Sunnytown, CA 94025 Dear Ms. Gupta: [1] When you and your clients are thinking about investments in eco-friendly enterprises, don't be bamboozled by bamboo. Bamboo grows up to three or four feet a day and, therefore, offers an affordable, beautiful, eco-friendly source for furniture. [21 We are the Lemur Furniture Company. In the last ten years, we have increased our profit margin by 50 percent by creating bamboo furniture products. We have doubled our staff size, and we recently added five best-selling bamboo products to our line. Save the Earth Investments invests in companies that believe in creating a more sustainable environment. We also belleve in sustainability; therefore, we embarked on a thorough review of similar companies. Anderson Research Inc. found that Lemur has

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