The Shirt Works sells a large variety of tee shirts and sweatshirts. Steve Hoope

Question

The Shirt Works sells a large variety of tee shirts and sweatshirts. Steve Hooper, the owner, is thinking of expanding his sales by hiring high school students, on a commission basis, to sell sweatshirts bearing the name and mascot of the local high school.

These sweatshirts would have to be ordered from the manufacturer six weeks in advance, and they could not be returned because of the unique printing required. The sweatshirts would cost Hooper $24.00 each with a minimum order of 360 sweatshirts. Any additional sweatshirts would have to be ordered in increments of 50.

Since Hooper’s plan would not require any additional facilities, the only costs associated with the project would be the costs of the sweatshirts and the costs of the sales commissions. The selling price of the sweatshirts would be $48.00 each. Hooper would pay the students a commission of $7.00 for each shirt sold.

Required:

1. What level of unit sales and dollar sales is needed to attain a target profit of $13,600?

2. Assume that Hooper places an initial order for 360 sweatshirts. What is his break-even point in unit sales and dollar sales? (Round your intermediate calculations and final answers to the nearest whole number.)

Explanation / Answer

Selling price per unit = $48

Variable Cost per unit = $24 + $7 = $31

Contribution Margin per unit = $48 - $31 = $17

Fixed Cost = $0

1. Sales to attain target profit = (Fixed cost + Profit) / Contribution per unit

= $13,600 / $17 = 800 units

Sales in dollars = 800 units x $48 = $38,400

2.

Hooper would need to sell 0 units in order to cover his fixed costs. If hooper sell his anticipated 360 units then his profit/loss would be $6,120.

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