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Lovell Computer Parts Inc. is in the process of setting a selling price on a new

ID: 2515906 • Letter: L

Question

Lovell Computer Parts Inc. is in the process of setting a selling price on a new component it has just designed and developed. The following cost estimates for this new component have been provided by the accounting department for a budgeted volume of 46,000 units.


Lovell Computer Parts management requests that the total cost per unit be used in cost-plus pricing its products. On this particular product, management also directs that the target price be set to provide a 20 % return on investment (ROI) on invested assets of $ 1,280,300 .

A) Compute the markup percentage and target selling price that will allow Lovell Computer Parts to earn its desired ROI of 20 % on this new component. (Round answers to 2 decimal places, e.g. 10.50.)

Per Unit Total Direct materials $ 46 Direct labor $ 26 Variable manufacturing overhead $ 17 Fixed manufacturing overhead $ 506,000 Variable selling and administrative expenses $ 15 Fixed selling and administrative expenses $ 368,000

Explanation / Answer

Answer

Invested Assets

$1,280,300

ROI at 20% [1280300 x 20%]

$256,060

Working column

Per Unit

Total for 46000 units

Direct materials

46

$2116000

Direct labor

26

$1196000

Variable manufacturing overhead

17

$782000

Fixed manufacturing overhead

$506000

Variable selling and administrative expenses

15

$690000

Fixed selling and administrative expenses

$368000

A

TOTAL COST

$5,658,000

B=A/46000

Total cost per unit

$123

C [calculated above]

Desired profit as per ROI

$256,060

D=A+C

Sales Revenue [total]

$5,914,060

E

Total Unit

46000

F=D/E

Target Sale price per unit

$128.57

G=(F-B)/B

Mark Up Percentage

4.53%

Invested Assets

$1,280,300

ROI at 20% [1280300 x 20%]

$256,060