1. (TCO 5) The changing marketing environment presents a continuous challenge to

Question

1. (TCO 5) The changing marketing environment presents a continuous challenge to companies wishing to increase their sales revenues. A number of processes are used to try and obtain better strategic marketing information. Looking at such strategic marketing information is only a part of the whole picture, however. The facets of the marketing environment that should be considered are which? (Select all that apply.) (Points : 5)        Values, attitudes, and beliefs of the target population
       Expenses and employment data by household
       Changes to the Internet, telecommunications, and computers
       Speed, service, price, and selection of the products
       Strengths, weaknesses, and threats as perceived by the target population

Explanation / Answer

1) a,c

2)b,c

3) a,d

4)d,e

5)a,e

Related Questions

Navigate

• Browse (All)
• Browse 1
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.