(TCO 1) As a pharmacist in your community, you are concerned with the level of s
ID: 2506781 • Letter: #
Question
Changing the buying behaviors of consumers
Placing products and counseling where consumers need them
Doing whatever is necessary to provide credit through debit cards and credit cards
Providing open and free-flowing communication to the consumers
Explanation / Answer
1.Providing open and free-flowing communication to the consumers.
2.Meeting the strategic marketing goals of the firm
3.Overly ambitious goals and incentives create an environment in which people can learn and grow.
4.
A highlight of the consumer movement came in 1962 when President John F. Kennedy presented his Consumer Bill of Rights. He declared that every consumer has the following rights:
1. The Right to be Informed
2. The Right to Safety
3. The Right to Choose
4. The Right to be Heard
In 1969, President Richard M. Nixon added the fifth right to the list; in 1975, President Gerald R. Ford added the
sixth; and in 1994, President William Clinton added the seventh.
5. The Right to a Remedy
6. The Right to Consumer Education
7. The Right to Service
5.Specify mutual consideration
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