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According to one theory, advertising sends a signal to consumers about the quali

ID: 2506592 • Letter: A

Question

                         
According to one theory, advertising sends a signal to consumers about the quality of the product being offered.  An implication of this theory is that:                              a. the actual quality of the product is irrelevant. b. the content of the advertisement is irrelevant. c. advertising is not in the best interest of society. d.    it is irrational for firms to pay famous people large amounts of money to appear in their advertisements. a. the actual quality of the product is irrelevant. b. the content of the advertisement is irrelevant. c. advertising is not in the best interest of society. d.    it is irrational for firms to pay famous people large amounts of money to appear in their advertisements.                          
According to one theory, advertising sends a signal to consumers about the quality of the product being offered.  An implication of this theory is that:                              a. the actual quality of the product is irrelevant. b. the content of the advertisement is irrelevant. c. advertising is not in the best interest of society. d.    it is irrational for firms to pay famous people large amounts of money to appear in their advertisements.

Explanation / Answer

a. the actual quality of the product is irrelevant.

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