1) A company can learn a great deal by analyzing the degrees of brand loyalty. F
ID: 2505876 • Letter: 1
Question
1) A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
split loyals
hard-core loyals
switchers
shifting loyals
2) This is designed to check systematically and continuously whether the premises on which the strategy is based are still valid
Special alert control
Premise control
Strategic surveillance
Implementation control
3) One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product
A company can learn a great deal by analyzing the degrees of brand loyalty. For example, can show the firm which brands are most competitive with its own. split loyals hard-core loyals switchers shifting loyals This is designed to check systematically and continuously whether the premises on which the strategy is based are still valid Special alert control Premise control Strategic surveillance Implementation control One of the ways to change the course of a brand is to modify the product. Under product modification, adds size, weight, materials, supplements, and accessories that expand the product's performance, versatility, safety, or convenience. style improvement quality improvement feature improvement technological improvement Which control should periodically reassess its approach to the marketplace with a good marketing audit? Performance control Strategic control Marketing control Ethical control What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image? Complete marketing benefit Ultimate service benefit Total management benefit Total customer benefitExplanation / Answer
1) A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
split loyals
Premise control
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