According to material in this chapter, what are the reasons why people use socia
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According to material in this chapter, what are the reasons why people use social media? How is using social media to connect with other businesses and consumers different from the top-down traditional advertising approach used with television and magazine ads? What is a blog? How can a business use blogs to develop relationships with customers? What types of content can be used on a media sharing site? What factors should be considered when developing content for a media sharing site? Describe the two ways that businesses can use "gamification" to generate sales revenue. In your own words, describe how social media can help businesses to connect with other businesses and consumers. For a business, why are crisis and reputation management and listening to stakeholders important activities? How can social media be used to segment the market for a firm's products or services and target specific types of customers? Why do you think companies are shifting their advertising monies from traditional advertising (television and newspapers) to social media (internet search engines and social media)? How can social media help companies generate new produc ideas and recruit employees? What are the steps required to develop a social media plan? What is the different between quantitative and qualitative measurement? Which type of measurement do you think is the most reliable when measuring the effectiveness of a company's social media plan? What are the four major factors contained in the definition of e-business? How do e-businesses generate revenue streams? What are the two fundamental e-business models? Give an example of an unethical use of computer technology by a business. What is the difference between internal and external forces that affect an e-business? How do they change the way an e-business operates?Explanation / Answer
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Traditionally media literacy has been understood and taught in relation to mass media, addressing issues of media ownership, censorship and advertising. However, todays online and networked media environment requires a more complex digital or web literacy that is often not explicitly taught in school.
Young people in particular are more immersed in this participatory media environment than any other age-group. They now create and share their own 'small media' in their everyday communicative, creative and social activities.
Free from adult regulation young peoples articulation and expression of various parts of their identity to their friends and others supports critical peer-based sociality (boyd 2007). Such processes of socialisation are essential for psychosocial development at a time when many young people are consolidating their identities, pulling up roots from their family, striving for independence and developing new types of relationships, including intimate ones.
Studies in the US find that 37% of 18 – 29 year olds use blogs for political or civic engagement. Political candidates are increasingly utilising SNS and social media, as are advocacy and issueorientated groups. Social media networking is being used for discussion, organisation and mobilisation as part of emerging political discourse in young peoples everyday life.
social network sites as webbased services that allow individuals to (1) construct a public or semipublic profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.
Age is strongly correlated with social media usage: Those ages 18 to 29 have always been the most likely users of social media by a considerable margin. Today, 90% of young adults use social media, compared with 12% in 2005, a 78-percentage point increase. At the same time, there has been a 69- point bump among those ages 30-49, from 8% in 2005 to 77% today.
Those who have attended at least some college are more likely than those with a high school diploma or less to use social media, a trend that has been consistent since 2005. In that year, 4% of those with a high school diploma or less used social media, along with 8% of those who attended some college and 12% of college graduates.
This analysis of social media usage is based on a compilation of 27 surveys and about 47,000 interviews among adult internet users and about 62,000 interviews among all adults conducted by Pew Research Center from March 2005 to July 2015. These surveys are combined, allowing for comparisons of trends among different demographic groups across years. Yearly totals are calculated by combining all surveys for the calendar year with appropriate weights applied. Weighting to adjust for disproportionate sampling and nonresponse reduces the precision of estimates beyond what would be achieved under simple random sampling. In this report, all measures of sampling error and statistical tests of significance take into account the design effect of weighting. The tables below show the number of surveys and interviews conducted each year for internet users and all adults respectively, as well as the margin of error for each yearly sample.
The list of most-visited social networking sites is pretty much the same whether people are going online through a PC browser, through their mobile web browser or using an app. Mobile usage once again proves to be a key component of social as each of the top networks via mobile web saw significantly greater growth compared to its PC audience over the last year.
Having a mobile device on-hand while watching TV has become an integral part of consumer routines—41 percent of tablet owners and 38 percent of smartphone owners use their device daily while in front of their TV screen. Not surprisingly, social networking is a top activity on both devices, but people aren’t just chatting with their social connections, they’re also shopping and looking up relevant program and product info.
The days when companies could tightly control brand messaging and progress consumers along a linear purchase funnel have long ended. Social media has fundamentally changed the consumer decision journey. Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially larger, global pool of friends, peers and influencers.
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