Borden. Inc. offers pasta, snacks, grocery, and dairy items as well as films, ad

Question

Borden. Inc. offers pasta, snacks, grocery, and dairy items as well as films, adhesives, and other nonfood products. These products are referred to as Borden's product mix. product line. product differentiation. product life-cycle. inventory mix. In a marketing information system, data from internal sources include all of the following except economic conditions. product and marketing costs. sales figures. inventory levels. sales force activities. Carmen Cattucci wanted to buy s new car. She visited several dealers to compare prices styles, and dealer reputations. Finally, she bought a car from a local dealer. The purchase of a car is an example of a convenience product. specialty product. business product. consumer product. major equipment item. Akiko is starting to notice some wrinkles around her eyes and mouth. She has decided to purchase some age-defying winkle cream but is unfamiliar with available brands. At the store, she picks out a brand because she remembers a clever advertisement about it on television. What level of brand loyalty does this describe? Preference Ignorance Insistence Acceptance Recognition

Explanation / Answer

23 Product Mix Product Mix is he total range of products offered by a company. 24 economic conditions Data from Internal sources does not Includes economic conditions 25 Speciality Product Consumers who seek specialty products know what they want and will spend the time and effort to get it. They typically will not easily accept substitute products. 26 brand recognition brand recognition is the level of loyalty at which customer are aware that the brand exists and will purchase it if their preferred brands are unavailable or if they are unfamiliar with available brands

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