Which of the following was the result in PepsiCo Inc., v. The Coca-Cola Co. , th

Question

Which of the following was the result in PepsiCo Inc., v. The Coca-Cola Co., the case in the text in which PepsiCo challenged Coca-Cola's loyalty policy by which independent food distributors (IFDs) agreed to not handle soft drink products of PepsiCo?

a) That the practice violated antitrust laws because it constituted an attempted monopolization.

b) That the practice violated antitrust laws because it constituted a monopolization.

c) That while PepsiCo provided sufficient evidentiary support for the restrictions it urged in regard to the relevant product market, it failed to show that a sufficient number of customers in that market preferred IFDs over other methods of distribution.

d) That because PepsiCo had itself engaged in anticompetitive conduct, it was estopped from asserting claims against Coca-Cola.

e) That PepsiCo failed to provide evidentiary support for the restrictions it urged in regard to the relevant product market and that it failed to establish an antitrust claim.

Explanation / Answer

The correct answer is option (A). The practice violated antitrust laws because it constituted an attempted monopolization.

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