d. Facebook Pages. e social media. 25. Social media are a. online games. identif

Question

d. Facebook Pages. e social media. 25. Social media are a. online games. identify popular" topics. any type of medium in which large groups of people read content generated by a corporation. accompanied by a feedback process to by a feedbuack process to c. in which large groups of people read content generated by a business, government, or d. only media that allow face-to-face communication e. all forms of electronic media. 26. All of the following are differences between social and traditional media EXCEPT a. the number of and skills required to produce and train personnel to produce the b the permanence of the media. e the credibility of the media. d. the ability to reach a mass or specialized market segment e. the privacy and anonymity of the media. the media 27. Relationship selling: a. makes customer value creation possible b builds ties to customers based on a salesperson's attention and commitment to customer needs over time. c. focuses on creating long-term sales-not one-time customers d. involves mutual respect and trust among buyers and sellers e. is accurately described by all of the above. ensure the customer is satisfied with the product? 28. At which stage in the personal selling process would the salesperson a assumptive close b. final close c. urgency close d. follow-up Why am, Joshua was told, "You will be paid 4 percemt on net dollar The company Joshua 29. When after completing an 18-week sales training program, Joshua was told, "You wolame up to Si0 milion. Sales in enecessor to miie commanrem The compaty for him after he completed his sales training program works for is using a a. sales response compensation plan c. straight sales compensation plan d. straight commission compensation plan sales function compensation plan d. of the e. com. Where did this transaction occur? 30. Jennifer just bought a birthday gift for her best friend at www.Amazon.com. d. is e. is h comp a. adve a. in the marketspace b. in the traditional marketplace e at an ATM d. in a bricks-and-mortar store e. on a televised shopping network ly accessible personal journal for an individual. b sales 31.A b. sales is a webpage that serves as a public perso

Explanation / Answer

25. The answer is "b" - online media where users can submit news, photos, and videos. Social media includes all forms and types of online communication channels. The channels are dedicated to community based input, content sharing and collaboration. examples - twitter, facebook, google+ etc.

26. The answer is "d" - ability to reach mass or specialized market segment. Both the social media as well as the traditional media can be designed and developed to reach either a mass market or a specialized market segment. This point is a similarity between the social media and the traditional media.

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