Publicity packaging When Pizza Hut announced it was add going to 25 percent more

Question

Publicity packaging When Pizza Hut announced it was add going to 25 percent more lopping to the Lower's Line of prices without increasing price, what pricing lactic was it using? Cost benefit add-on pricing surcharge pricing value pricing prestige pricing Ace Shoe company sells heel replacement kits for men's shoes. It has fixed cost of %6 million and unit variable of $5 per pair. Suppose a consultant and sells Ace it can sell 700,000 heel repair kits, when price it charge to achieve a profit of $2.5 million? $3.58 $7.58 $12.15 $17.14 $17.90 When Sherman bought gas, he noticed convenience store offered him a 3 percent reductions in price if rather than used his credit card. The convenience store was offering him a trade discount. cash discount. promotional allowance. rebate. functional discount. Which of the following statements about pricing objectives is true? Market share and unit volume are synonymous. Unit volume is not a type of pricing objective because it is a production strategy. A firm that forgoes higher profits and wants to satisfy its obligations to its customer and society is pursuing a social responsibility objective, target return is a type of market share objective. All of the above statements about pricing objectives are true. International products, a Burlington, New Jersey, firm that sells industrial cleansers and lubricants wanted to sell its product to factories, hospital and labs in China, but it did not have the necessary expertise. As result International Products hired Asia Marketing & Management to sell, stock, and deliver a full assortment of products to the Chinese market. Asia Marketing & Management is an example of a (n): agent. wholesaler. disintermediary. retailer. industrial distributor. Which of the following buyer requirements has Apple provided in its own retail stores? information convenience variety

Explanation / Answer

7
When Pizza Hut announced it was going to add 25 percent more toppings to its Meat Lover'sLine of pizzas without increasing the price, what consumer motivation was it appealing to

Answer: Value Packing

8

Ace Shoe Company sells heel replacement kits for men's shoes. It has fixed costs of $6 million and unit variable costs of $5 per pair. Suppose a consultant tells Ace it can sell 750,000 heel repair kits, what price must it charge to achieve a profit of $2.5 million?

Answer:

16.33

working notes for the above answer is as under

let price be 'p'
750 000p-((750 000×$5)+$6 000 0000))=$2500 000
750 000p=$2500 000+((750 000×$5) +$6 000 000
750 000p=$12 250 000
P=$16.33

9

When Sherman bought gas, he noticed the convenience store offered him a 3 percentreduction in price if he paid cash rather than used his credit card. The convenience store wasoffering him a

Answer

: Cash Discounts

10 which of the following statements about pricing objectives is true

Answer:

C
A firm that forgoes higher profits and wants to satisfy its obligations to its customers and

11

International Products, a Burlington, New Jersey, firm that sells industrial cleansers andlubricants wanted to sell its product to factories, hospitals and labs in China, but it did not havethe necessary expertise.As a result International Products hired Asia Marketing & Managementto sell, stock, and deliver a full assortment of products to the Chinese market.Asia Marketing &Management is an example of a(n)

Answer : E = Industrial Distributor

12

which of the following buyers requirement has apple provided in its own retail store

Answer :

Conveniance

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