Question 212 A brand assigned to each product within a company\'s product mix is

Question

Question 212

A brand assigned to each product within a company's product mix is a(n) ________ brand.

Question 222

Downloading a song from iTunes is an example of a(n) ________ service.

Question 232

An augmented product consists of the core product and the actual product plus other real or perceived benefits that provide additional value to the customer's purchase.

Question 242

Brand awareness refers to the extent to which a particular brand name is familiar within a particular product category.

Question 252

Charging different prices to different customers when these price differences are not a reflection of cost differences is called price ________.

Question 262

A consultation with a world-famous surgeon is an example of a(n) ________ service.

Question 272

During product development and concept testing, ideas that survive the screening and analysis steps are analyzed further.

Question 282

The Crusher Corp. charges very low prices to drive its only competitor out of business. This is an example of ________ pricing.

Question 292

Everyday low pricing is a strategy of ________.

Question 302

In order for customers to acquire a total product offering, they must offer the ________.

Question 312

Salespeople bringing suggestions for a new fast food item to the headquarters of their food manufacturer is an example of ________.

Explanation / Answer

Question 212-

An individual brand is a brand which is attributed to an individual product in product mix of business.

Question 232

true,An augmented product consists of the core product and the actual product plus other real or perceived benefits that provide additional value to the customer's purchase

Question 242

true,Brand awareness refers to the extent to which a particular brand name is familiar within a particular product category

Question 252

Charging different prices to different customers when these price differences are not a reflection of cost differences is called price discrimination.

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