Web Touch is a Fresno company that sells cell phones and PDAs on the Web. Web To

Question

Web Touch is a Fresno company that sells cell phones and PDAs on the Web. Web Touch has assistant managers for its digital and video cell phone operations. These assistant managers report to the manager of the total cell phone product line, who, with the manager of PDAs, reports to the manager for all sales of handheld devices, Mary Burton. Burton received the following data for September 2011 operations:

Requirement

Arrange the data in a performance report similar to the following figure. Show September results, in thousands of dollars, for digital cell phones, for the total cell phone product line, and for all devices. Should Burton investigate the performance of digital cell phone operations?

Explanation / Answer

budgeted actual variance Digital mobiles digital revenue 202000 213000 11000 F expenses 143000 130000 13000 F 59000 83000 24000 F Video mobiles budgeted actual variance Digital mobiles revenue 800000 890000 90000 F expenses 420000 440000 -20000 U 380000 450000 70000 F PDA budgeted actual variance Digital mobiles revenue 400000 350000 -50000 U expenses 275000 260000 15000 F 125000 90000 -35000 U Consolidated report Budgeted actual variance total budgeted revenue 1402000 1453000 51000 expenses 838000 830000 8000 564000 623000 59000

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