Answer ALL the following questions about Starbucks Corporation: use the 10K / An

Question

Answer ALL the following questions about Starbucks Corporation: use the 10K / Annual Report below to assist with those questions that are applicable

(10K report) http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnual

Required:

E) Where is the company located?

F) What other people/companies are closely associated with this company?

G) Look at the annual report:

i. What image does it intend to convey?

ii. What are the segments and functional contents of the report?

H) If the annual report is the 10-k report, explain why you think the company uses the 10-k instead of an annual report. Compare to at least one other competitor's annual report. Do they also use the 10-k?

I) Obtain outside information about the company and its industry; what are the key economic factors about the industry?

Explanation / Answer

Question: Where is the company located?

State of incorporation of Starbucks Corporation is Washington and its specifically situated at 2401 Utah Avenue South, Seattle, Washington 98134.

Question: What other people/companies are closely associated with this company?

Name

Designation

Howard Schultz

chairman and chief executive officer

Scott Maw

executive vice president, chief financial officer

(principal financial officer and principal accounting officer)

William W. Bradley

Director

Robert M. Gates

Director

Mellody Hobson

Director

Kevin R. Johnson

Director

Olden Lee

Director

Joshua Cooper Ramo

Director

James G. Shennan, Jr.

Director

Clara Shih

Director

Javier G. Teruel

Director

Myron E. Ullman, III

Director

Craig E. Weatherup

Director

G) Look at the annual report:

Question: i. What image does it intend to convey?

Best thing to know the image of an entity is to refer the Report if Independent Registered Public Accountant Firm. Their report convey that financial

statements contributed $1.6 billion, $1.1 billion, and $159.1 million to the consolidated entity’s total assets, net revenues and operating income, respectively, as of and for the year ended September 27, 2015. In their opinion, he Company maintained, in all material respects, effective internal control over financial reporting as of

September 27, 2015, based on the criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.

Since the Certified Public Accountant have provided the unqualified opinion on the financial statement of the Company, its position is satisfactory.

Question: ii. What are the segments and functional contents of the report?

Answer: Segment and functional content of the report are as follows:

There are 4 segments which are divided in 15 Items. Segment are shown as Part I, Part II, Part III and Part IV and their 15 subparts are shown as Item 1, Item 2, Item 3,……………………….. Item 15.

List is given below:

Part I

Item 1: Business

Item 1A: Risk Factors

Item 1B: Unresolved Staff Comments

Item 2: Properties

Item 3: Legal Proceedings

Item 4: Mine Safety Disclosures

Part II

Item 5: Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of

Equity Securities

Item 6: Selected Financial Data

Item 7: Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A: Quantitative and Qualitative Disclosures About Market Risk

Item 8: Financial Statements and Supplementary Data

Index For Notes to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

Item 9: Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9A: Controls and Procedures

Item 9B Other Information

Part III

Item 10: Directors, Executive Officers and Corporate Governance

Item 11: Executive Compensation

Item 12: Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters

Item 13: Certain Relationships and Related Transactions, and Director Independence

Item 14: Principal Accounting Fees and Services

Part IV

Item 15 Exhibits, Financial Statement Schedules

Question: If the annual report is the 10-k report, explain why you think the company uses the 10-k instead of an annual report. Compare to at least one other competitor's annual report. Do they also use the 10-k?

Answer: Company uses 10-K because of following reasons:

Its competitors are McDonald's Corp., Yum! Brands, Inc. and Darden Restaurants, Inc. which are also using 10-K.

Question: Obtain outside information about the company and its industry; what are the key economic factors about the industry?

Answer: Economic factors are as follows:

Name

Designation

Howard Schultz

chairman and chief executive officer

Scott Maw

executive vice president, chief financial officer

(principal financial officer and principal accounting officer)

William W. Bradley

Director

Robert M. Gates

Director

Mellody Hobson

Director

Kevin R. Johnson

Director

Olden Lee

Director

Joshua Cooper Ramo

Director

James G. Shennan, Jr.

Director

Clara Shih

Director

Javier G. Teruel

Director

Myron E. Ullman, III

Director

Craig E. Weatherup

Director

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